The Renegade Story

In 2008 prior to starting Digital Royalty, Amy Jo Martin, worked for the Phoenix Suns as the Director of Digital Media and Research. Due to her addiction to curiosity and change, she experimented with social platforms tools and encouraged the NBA league front office and team (ex: Shaquille O’Neal) to embrace the communication tools in effort to better connect with fans.

Let’s just say her curiosity and persistence created a bit of healthy tension in the front office because there were no official “rules” for this new social media thing. One day on the team plane after helping Shaquille again with his social presence Amy Jo’s boss called her a Renegade. Digital Royalty was born and the rest is history in the making. More than six years later the Digital Royalty team continues to grow with their HQ office in Downtown Las Vegas and international hub in London.

Hilton Worldwide
American Red Cross
Hard Rock

Core Values

Our mixture of measurement and creativity is our X Factor. Magic happens when we combine numbers with an emotional connection.
Integrity, responsibility and community. We take proactive responsibility for our lives, our results and what’s greater than ourselves. We are responsible for writing the rules and living by them.
Practice learning something new each day and sharing it with one person (team member or partner)
We are committed to being the fun part of someone else’s day. We do the unexpected.
Strive to become an expert listener in both the virtual and physical worlds.
Royal Renegades live by the Golden Rule, both sides of the relationship must be equal with on-going value exchange and reciprocation.
If we’re not having fun and feeling free, we’re doing something wrong. We design our own days.
We are innovation advocates who color outside the lines. Innovation allergies begone.
We support ourselves, each other and our partners. Just like the American Dream, we inspire each other to be free to innovate our lives.