Hakuna Matata, Meerkat!

You may have heard of a little app called Meerkat over the last few days. And sorry, but no – it’s not an actual mongoose or your favorite Disney character, Timon. Meerkat is an app that has been in development for more than 2 years, but recently exploded in popularity after its appearance at SXSW (and […]

Will Ferrell Played 10 MLB Positions for charity

What You Can Learn From #FerrellTakesTheField

On Thursday March 12, 2015, comedy icon Will Ferrell took the field – several, actually – in a stunt that flooded Major League Baseball fans’ social timelines. Here’s what you can learn from #FerrellTakesTheField to make your next social media activation an overwhelming success: 1. Be uniquely goofy. While we’ve seen celebrity guest ballplayers in the past, we’ve never seen one keep […]

How To Find The Perfect Social Software

We joke sometimes in the Digital Royalty office about “The Perfect Social Media Software.” The joke usually goes along the lines of Sasquatch, Snipe Hunting, Cow Tipping or the Loch Ness Monster. Though there are very nice sales representatives up and down our inboxes claiming it exists – nobody’s ever actually seen it. To be clear: […]

Who are you online?

We all have a personal brand. You, your mom, your 10 year old cousin, and yes, even your 90 year old grandma. So what does your personal brand look like online? Time to find out, and use it to your benefit. In this class, we’ll walk you through how to establish and develop your personal […]

Four reasons why the ALS ice bucket challenge is dominating social

Unless you’ve been living under a rock for the past few weeks, you’ve probably seen the ALS Ice Bucket Challenge popping up on your social feeds. You may have even participated. The challenge involves a 24-hour window in which the participant is required to dump an ice cold bucket of water of their head or donate […]