Music to the tune of Facebook

Facebook made a major update this week that sounds like music to our ears. Musicians, bands, independent artists, and their fans can rejoice because this update is a win/win for everyone. Here’s the deal: Facebook added a subscribe button to the Events section of all Pages on desktop and mobile that once clicked, sends you a notification whenever that […]

Hakuna Matata, Meerkat!

You may have heard of a little app called Meerkat over the last few days. And sorry, but no – it’s not an actual mongoose or your favorite Disney character, Timon. Meerkat is an app that has been in development for more than 2 years, but recently exploded in popularity after its appearance at SXSW (and […]

Will Ferrell Played 10 MLB Positions for charity

What You Can Learn From #FerrellTakesTheField

On Thursday March 12, 2015, comedy icon Will Ferrell took the field – several, actually – in a stunt that flooded Major League Baseball fans’ social timelines. Here’s what you can learn from #FerrellTakesTheField to make your next social media activation an overwhelming success: 1. Be uniquely goofy. While we’ve seen celebrity guest ballplayers in the past, we’ve never seen one keep […]

Facebook Is Helping Brands Tap Into Video Views

Facebook has not just been creeping their way into the video game, they have stepped into the game like a fearless underdog with nothing to lose – in turn, they are winning. As if native autoplay video in the newsfeed wasn’t enough, Facebook wants marketers to be able to retarget the truly engaged. Advertisers now […]

Why Target Your Audience On Facebook?

Digital Royalty compiled the following trends based on Facebook COO Sheryl Sandberg’s third-quarter earnings conference call transcript, posted on October 29, 2014. We’re finding great success alongside our partners using new social advertising products, more efficient and impactful tracking tools and unprecedented segmentation capabilities. Why Target Your Audience On Facebook? These powerful statistics answer that question, and prove […]