BlogPosts-Mel

Be fast – but not too fast.

A Pound Sign. The Hashtag. It serves multiple purposes like increasing awareness for brand campaigns, topics, and hubs conversations together during major events. Hashtags are a powerful tool for both small and large companies to drive awareness and jump in and out of relevant conversations on a daily basis. But what happens when a brand takes […]

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Social Community Management Tips: Tried. Tested. Shared.

Post by @itsmeltuvell What’s the ULTIMATE goal for brands and social marketers? If you didn’t answer that with “a loyal, engaged community,” you might be missing out on a huge opportunity through your community management strategy. We’ve had our head in the game for 5 years (or 35 if you agree that social years are like […]

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World Cup Brand-Off

Post by @AlanaGolob The World Cup may not begin until Thursday, but the showdown to win over football (soccer) fans around the world is well underway. The competition is fierce and brands are pushing the boundaries this year by essentially creating high production short films for their commercial spots. It’s not a surprise that brands […]

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Back to Social Basics: Surprise and Delight.

Post by @ChelseaHartling When you think of a brand that just nails it on social, what comes to mind? For us at Digital Royalty, one of the things we really tune into are the brands that do a great job of listening and connecting with their audience. Your engagement factor is often times what sets […]

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An Open Letter to the Twitter Mute Button

Are you there, Twitter? It’s me, @chelseahartling. Have I told you lately that you’re one of my favorite social platforms? I mean, I loved you before hardly anyone even knew about you, and besides Facebook you’re the longest social relationship I’ve ever been in.  You’ve given me an outlet to use my voice, and you […]