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Snapchat: The Social Houdini

Post by @MereMcCaskill I’m just gonna say it. Snapchat is God’s gift to social media. 27 million users, including mega brands, have taken to Snapchat – the social Houdini. Ten seconds is all users and brands are given to convey a message, and apparently that’s all that’s needed. Snapchat reports that 500 million snaps are being exchanged […]

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Four reasons why the ALS ice bucket challenge is dominating social

Unless you’ve been living under a rock for the past few weeks, you’ve probably seen the ALS Ice Bucket Challenge popping up on your social feeds. You may have even participated. The challenge involves a 24-hour window in which the participant is required to dump an ice cold bucket of water of their head or donate […]

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The Future of Retail

Post by @AlanaGolob $71.2 billion was the US retail e-commerce sales for the first quarter of 2014. This was a 2.8% increase from the fourth quarter in 2013. US mobile commerce also grew by 63% year over year to 34.2 billion in 2013 (The Census Bureau of the Department of Commerce).  The above stats prove that […]

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Shifting to Digital Ad Spending

Post by @espetersen I recently read an article in the New York Times about MegaRed, a krill oil company (expensive version of fish oil) that spent a day and a half with Facebook ad strategists coming up with ideas to get their product in front of the right audience on their network.  The story revolves […]

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Vine Stars Make Impact On Brands

Post by @ErinnRay Social influencers that have several million followers can get paid anywhere from $500 to $40,000 to create compelling 6-second videos on Vine. Why, you may ask? Because brands are turning to these “Vine Stars” to get the job done vs. using traditional advertising agencies. Marketers and brands are breaking into Vine’s ad-free […]