Starts at the Top

In a time when consumers don’t hesitate to turn to social to voice their opinions, brands have a greater responsibility now more than ever, to properly educate their employees on what is acceptable or not acceptable when representing their organization. An even greater responsibility lies on those within senior leadership to also have an online presence. […]

Social TV: Dialogue vs. Monologue

By: Amy Jo Martin The Social TV entertainment offering is only limited by our imagination. Yesterday, Dwayne Johnson turned the trending tables on national TV and dictated worldwide trending topics. During a live broadcast, he declared that certain phrases would trend instantly. Within minutes, they did. Dwayne Johnson instantly bumped the live broadcast into the #1 Social […]

Day 2: South by Southwest Update

From the “Delivering Happiness” Bus, to Digital Royalty’s Sports Summit, Digital Royalty founder Amy Martin gives an update on tonight’s schedule of events at SxSW from the Social Media Clubhouse on Lake Austin.

The Business of Humanity

By: Amy Jo Martin This was one of the most impactful moments of my life. I realized social media can allow us to accelerate the act of kindness. I was on the elliptical, perusing twitter on my iPad to pass the time, when the news broke about the earthquake in Japan. Twitter was instantly inundated […]