Starts at the Top

In a time when consumers don’t hesitate to turn to social to voice their opinions, brands have a greater responsibility now more than ever, to properly educate their employees on what is acceptable or not acceptable when representing their organization. An even greater responsibility lies on those within senior leadership to also have an online presence. […]

World Cup Brand-Off

Post by @AlanaGolob The World Cup may not begin until Thursday, but the showdown to win over football (soccer) fans around the world is well underway. The competition is fierce and brands are pushing the boundaries this year by essentially creating high production short films for their commercial spots. It’s not a surprise that brands […]

A Google Game-Changer

Post by @AlanaGolob Over the past couple of years technology has continued to shape how students process information and learn about new subject matters. It’s even impacted our business model with the evolution of our online education platform, Digital Royalty University, which has allowed us to scale our content to brands and individuals around the […]

Help My Mom!

We love our moms and we know you do too. BUT, don’t you sometimes wish you could put your mom’s social media usage on timeout? Us too. We’ve seen everything from accidental Facebook shares, to tweets that should be @replies. Hashtags? Don’t even bother! So, in honor of Mother’s Day and to show how much […]

Humanization Leads to a Hole in One

Post by @AlanaGolob When brands lead their social media strategy with humanization, it often leads to successful results. The LPGA has made a commitment to humanize the players of the Tour through on-going Digital Royalty University education, regular communication meetings with select players and their willingness to take risks within the social space. And their […]