BlogPosts_Nate (1)

How To Find The Perfect Social Software

We joke sometimes in the Digital Royalty office about “The Perfect Social Media Software.” The joke usually goes along the lines of Sasquatch, Snipe Hunting, Cow Tipping or the Loch Ness Monster. Though there are very nice sales representatives up and down our inboxes claiming it exists – nobody’s ever actually seen it. To be clear: […]

BlogPosts

Hello Ello )

There’s a new kid on the social block and his name is Ello. The current version of the social network launched in April, but was privately used for the last year by a small group of only about 100 artists and designers. Invitations were opened up beyond this initial 100 in May. And then this […]

unnamed

Facebook Mentions

Social media – it’s more like the telephone and less like the TV. Meaning, it’s place for two-way dialog between people, brands, and public figures to take place. A large volume of this exchange is taking place on Twitter – it’s just naturally more conversational. When Twitter was in it’s infancy and celebrities started utilizing […]

Weekly_Posts_0000_Layer-Comp-1

Shifting to Digital Ad Spending

Post by @espetersen I recently read an article in the New York Times about MegaRed, a krill oil company (expensive version of fish oil) that spent a day and a half with Facebook ad strategists coming up with ideas to get their product in front of the right audience on their network.  The story revolves […]

rabbit-turtle-race1

Slow vs. Fast Media

Post by @AmyJoMartin When that cute, little blue twitter bird created the concept of 140 characters, we all (or at least I) took a sigh of relief. Yesssss. Quicker equals easier. More productive, right? Bring it. All. Day. Long. Fast-forward several years and everything became quicker, faster, more immediate, and then things became slightly . […]