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Shifting to Digital Ad Spending

Post by @espetersen I recently read an article in the New York Times about MegaRed, a krill oil company (expensive version of fish oil) that spent a day and a half with Facebook ad strategists coming up with ideas to get their product in front of the right audience on their network.  The story revolves […]

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Slow vs. Fast Media

Post by @AmyJoMartin When that cute, little blue twitter bird created the concept of 140 characters, we all (or at least I) took a sigh of relief. Yesssss. Quicker equals easier. More productive, right? Bring it. All. Day. Long. Fast-forward several years and everything became quicker, faster, more immediate, and then things became slightly . […]

Here’s lookin’ at you, GIF.

In 1987 JPG and MOV met over drinks. Text showed up. Pixels were exchanged, data was written, one thing led to another, and before we all knew it the GIF was born. Yep, the little hybrid file that’s not quite an image and not quite a video has been around awhile, yet sprung back to […]

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World Cup Brand-Off

Post by @AlanaGolob The World Cup may not begin until Thursday, but the showdown to win over football (soccer) fans around the world is well underway. The competition is fierce and brands are pushing the boundaries this year by essentially creating high production short films for their commercial spots. It’s not a surprise that brands […]

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A Google Game-Changer

Post by @AlanaGolob Over the past couple of years technology has continued to shape how students process information and learn about new subject matters. It’s even impacted our business model with the evolution of our online education platform, Digital Royalty University, which has allowed us to scale our content to brands and individuals around the […]