Will Ferrell Played 10 MLB Positions for charity

What You Can Learn From #FerrellTakesTheField

On Thursday March 12, 2015, comedy icon Will Ferrell took the field – several, actually – in a stunt that flooded Major League Baseball fans’ social timelines. Here’s what you can learn from #FerrellTakesTheField to make your next social media activation an overwhelming success: 1. Be uniquely goofy. While we’ve seen celebrity guest ballplayers in the past, we’ve never seen one keep […]

White Sox Social Lounge

The Fan Experience On and Off the Field

Post by @AlanaGolob Social media command centers aren’t a new concept for many brands, including Gatorade’s Mission Control Center and the American Red Cross’s Digital Command Center. A centralized location, which typically includes multiple TV monitors and listening tools, that allows brands to keep their finger on the pulse by listening louder and creating a […]

Case Study: Chicago White Sox, Tweetup

Background: The Chicago White Sox organization wanted to set up a meet-and-greet with their fans and followers before the end of the 2009 MLB season. The result was that on September 18, 2009, Cellular Field in Chicago played host to the first official White Sox tweetup. Approach: Amy Martin, Digital Royalty founder, drew from previous […]

White Sox Go Virtual with SoxFest

Sure, pre-planning of the annual White Sox fan convention, SoxFest, included press conferences, media-only events, seminars stocked with current and former players, autograph sessions and thousands of square feet of White Sox merchandise, but it also involved something new. New on the agenda? To make SoxFest 2010 the most interactive and virtual experience to-date. Intentions […]

Sports Networker Summit – #NYCSports

Monday, December 6, the Roger Smith Hotel in New York City played host to the Sports Networker Summit (#NYCSports) co-hosted by Digital Royalty and Sports Networker. The four-panel, half-day summit featured an all-star list of speakers representative of progressive brands using social media within the sports industry. The NY Knicks, Rangers and NHL were represented […]