A Royal Announcement

First they were mentors, then friends, eventually clients and now our business partners. Today we announced a unique partnership with Tony Hsieh, CEO of Zappos and Baron Davis, NBA New York Knicks point guard. (More info on the investment news in today’s Mashable article.)  My team and I couldn’t be more excited about the like-minded people […]

Case Study: Shaquille O’Neal, Random Acts of Shaqness

Background: A fan had been tweeting under Shaquille O’Neal’s name on Twitter, yet because this was occurring prior to Twitter’s rollout of a verification process for celebrities, Shaquille O’Neal couldn’t publicly disprove the credibility of his impostor. Not only that, but if Shaquille O’Neal did create an account on Twitter, how would he humanize his […]

Random Acts of Shaqness

In the 160-character bio on Shaquille O’Neal’s Twitter lies the six-world phrase ‘I perform Random Acts of Shaqness.’ Eighty-nine thousand, seven hundred results are yielded in a simple Google search of ‘Random Acts of Shaqness.’ But what exactly are Random Acts of Shaqness? And how did they originate? It was one day with client Shaquille […]

Sports Networker Summit – #NYCSports

Monday, December 6, the Roger Smith Hotel in New York City played host to the Sports Networker Summit (#NYCSports) co-hosted by Digital Royalty and Sports Networker. The four-panel, half-day summit featured an all-star list of speakers representative of progressive brands using social media within the sports industry. The NY Knicks, Rangers and NHL were represented […]

Social Media Finals: The Heat vs. The Mavericks

buy oral steroids online !– p.p1 {margin: 0.0px 0.0px 12.0px 0.0px; font: 12.0px Helvetica} –>By: Kirsten Stubbs As the Dallas Mavericks and Miami Heat, two teams with intensely loyal fans and standout players, play game 5 of the 2011 NBA Finals, it seems like the perfect time to evaluate their respective performances on a different […]