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How To Find The Perfect Social Software

We joke sometimes in the Digital Royalty office about “The Perfect Social Media Software.” The joke usually goes along the lines of Sasquatch, Snipe Hunting, Cow Tipping or the Loch Ness Monster. Though there are very nice sales representatives up and down our inboxes claiming it exists – nobody’s ever actually seen it. To be clear: […]

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Let’s give ‘em something to tweet about

Not too long ago I was traveling with a friend on her birthday. Hoping to help her make the best of it – and for a my own personal amusement – I planned to coerce the flight attendants into announcing my friend’s special day over the PA system, and maybe even sing. The plan was […]

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Not A TLDR Type? MEDIUM is for you!

As consumers take in more content daily than they ever have, there has been an arms race of sorts to make social engagement easier and simpler (see YO). While social platforms with limits like Snapchat, Twitter, and Vine continue to proliferate, where are users going for meatier pieces of content? Enter Medium. Twitter cofounder Ev […]

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Big Brands: You Have The Floor. Now Give It To Your Audience.

Marketing has never been just about the brands themselves. And brands are finally starting to realize it. Forward-thinking marketers are doubling down on storytelling with campaigns that put humans in the driver’s seat, while actual products and logos sit in the back. At the end of September, Starbucks launched their first-ever brand campaign with a […]

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Hello Ello )

There’s a new kid on the social block and his name is Ello. The current version of the social network launched in April, but was privately used for the last year by a small group of only about 100 artists and designers. Invitations were opened up beyond this initial 100 in May. And then this […]