Be fast – but not too fast.

A Pound Sign. The Hashtag. It serves multiple purposes like increasing awareness for brand campaigns, topics, and hubs conversations together during major events. Hashtags are a powerful tool for both small and large companies to drive awareness and jump in and out of relevant conversations on a daily basis. But what happens when a brand takes […]


American Red Cross- Blood Donor App

Post by: Sara Farr As a devoted blood donor, I’ve always heard from many people about the trials and tribulations of donating blood. Did I schedule an appointment? What time is my appointment? Sometimes it just gets too easy to mix up. But starting today, those are thoughts of yesterday! Scheduling an appointment just got […]


Tips for Online Security.

Dear social media/internet users around the world, If you’re paying attention, you’ve probably noticed over the past few months many cases of online hacking: the HeartBleed security threat, spammy messages your friend unknowingly tags you in on Facebook, or even the recent celebrity photos leaked online. You might be thinking “sucks for them!” but the […]


Social Media vs. Public Relations

Before I joined Digital Royalty, I used to work at a Public Relations agency, so I’ve experienced both the PR side and social media side of advertising. Don’t get me wrong, social media and PR can (and should) work hand-in-hand for a campaign to be successful, but they’re very different areas of expertise. We often […]


A Pinteresting Move for the Emmy’s

Many of you may, or may not, be aware that the 66th Emmy awards aired Monday night on NBC. Then again, the last time the Emmy’s aired on a Monday night was in 1976, and according to host Seth Meyers, “people don’t remember, because it was held on a Monday.” Not only did NBC air […]