BlogPosts-Alana (1)

Starts at the Top

In a time when consumers don’t hesitate to turn to social to voice their opinions, brands have a greater responsibility now more than ever, to properly educate their employees on what is acceptable or not acceptable when representing their organization. An even greater responsibility lies on those within senior leadership to also have an online presence. […]

BlogPosts_Mel (1)

Have a Holly Jolly Online Shopping Season

With the holiday season fast approaching, it can mean only one thing: online shopping! Did you know there’s a projected $650 billion dollars to be spent this holiday season? This year, marketers are spending more on social media than last year to drive people to buy in stores and online. This is a smart move because social […]

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Social Snacks, Episode 1

Welcome to the first episode of Social Snacks, a new minute and forty second web series from your friends at Digital Royalty. This week we’re chatting about new updates from Facebook and Twitter for marketers to capitalize on during the upcoming holiday season, President Barack Obama’s stance on net neutrality, and exciting updates from Instagram. […]

BlogPosts-Nicole

Twitter FINALLY Makes Major Updates!

In case you missed it in the last 48 hours, there’s been some exciting news in the world of Twitter! The team announced seven new features during their first Analyst Day event (scheduled to hit your timelines anywhere between next week, next quarter, to “soon”). These new features are so seamless, but so long overdue, you’ll […]

BlogPosts-Sara

The New Wave of Marketing in the Music Industry

If you drop an album and it hasn’t been advertised traditionally, will anyone notice? Turns out, they will. Welcome to the new wave of advertising in the music industry, where traditional methods are a footnote to the millennial generation’s impulsive purchasing habits. It started when iTunes shifted how music was consumed by basically making CDs a […]