What’s So Special About Dale Earnhardt, Jr. Joining Twitter?

Post by Nate Ludens Sunday’s rain-soaked Daytona 500 was doomed from the time race officials checked the forecast. Since we’ve seen some creative social media usage at Daytona before, I was curious to see how the delayed race would extend to the so-called second screen – 2 years after Brad Keselowski famously tweeted from the race […]

Pro Athletes & Social Media Training

Athletes and Social Media. It’s a hot topic. Traditional professional sports leagues have recently published their social media rule books which, in some cases, have earned new fan-assigned nicknames like No Fun League. But contrary to the direction of their ‘No Fun League’ counterparts, The Ultimate Fighting Championship (UFC), a Digital Royalty (dR) client, has […]

Social Media Finals: The Heat vs. The Mavericks

buy oral steroids online !– p.p1 {margin: 0.0px 0.0px 12.0px 0.0px; font: 12.0px Helvetica} –>By: Kirsten Stubbs As the Dallas Mavericks and Miami Heat, two teams with intensely loyal fans and standout players, play game 5 of the 2011 NBA Finals, it seems like the perfect time to evaluate their respective performances on a different […]

First Social Media Incentive Program for Athletes

By: Britt Johnson The NBA, NFL, and other professional sports leagues are all too familiar with handing down fines to athletes (and owners/coaches) who violate their social media policies. The UFC has no interest in collecting money from its own athletes. Instead, they are doing the reverse in handing out the cash—$240,000 annually to be […]

Is company-wide training part of your social media strategy?

By: Alana Golob By now, most brands have had their “ah-ha” social media moment and have realized that in order to build equity, see return and create conversions, a clear strategy must be developed. Hours need to be invested. Many marketing and public relations VPs are scurrying to fill a social media manager type of […]