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The Future of Retail

Post by @AlanaGolob $71.2 billion was the US retail e-commerce sales for the first quarter of 2014. This was a 2.8% increase from the fourth quarter in 2013. US mobile commerce also grew by 63% year over year to 34.2 billion in 2013 (The Census Bureau of the Department of Commerce).  The above stats prove that […]

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LPGA: Engaging Fans Virtually

By: Megan Porteous  LPGA commissioner Michael Whan has a goal: to give people the best possible fan experience in all of sports. If you’ve ever been to an LPGA tournament, it’s very easy to “see why it’s different out there” (which also happens to be their tag line). The players are accessible. They willingly interact with fans […]

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Vine Stars Make Impact On Brands

Post by @ErinnRay Social influencers that have several million followers can get paid anywhere from $500 to $40,000 to create compelling 6-second videos on Vine. Why, you may ask? Because brands are turning to these “Vine Stars” to get the job done vs. using traditional advertising agencies. Marketers and brands are breaking into Vine’s ad-free […]

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Taking Twitter Analytics to the Next Level

Post by @ChelseaHartling  Have you seen Twitter’s brand new analytics dashboard yet? If not, you’re in for a treat, because it now details ALL of your tweet activity and is specifically designed to help you optimize your brand’s performance on Twitter. We constantly geek out over rad analytics tools, and this dashboard highlights exactly the type of metrics that set our social […]

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World Cup Brand-Off

Post by @AlanaGolob The World Cup may not begin until Thursday, but the showdown to win over football (soccer) fans around the world is well underway. The competition is fierce and brands are pushing the boundaries this year by essentially creating high production short films for their commercial spots. It’s not a surprise that brands […]