Digital Royalty Strategic Social Activations

Post by: Nate Ludens These strategic social activations are designed to enhance the overall fan experience, boost value exchange, and convert fans & followers from the virtual world to the physical world. UFC & Dana White Dana White Accidentally Tweeted his phone number to 4.3 Million fans and followers in 2010. Digital Royalty concepts the Social […]

How to deal with (and prevent) social crisis situations

Post by @ChelseaHartling A lot of times in crisis situations, companies will let their social accounts go dark rather than face the doomsday music sounding their name from the trending topics list. However, silence during a crisis is actually quite deafening in the social space. This kind of action (or rather, lack of action) sends […]

White Sox

A Powerful Collision of the Virtual and Physical Worlds

Post by: @AlanaGolob Myself and Nate Ludens were just in Chicago this past weekend for the White Sox’s annual SoxFest. My second SoxFest and Digital Royalty’s fourth to attend. During SoxFest thousands of fans get unique access to their favorite players and the entire White Sox organization through seminars, autograph sessions and so on. The […]

Pro Athletes & Social Media Training

Athletes and Social Media. It’s a hot topic. Traditional professional sports leagues have recently published their social media rule books which, in some cases, have earned new fan-assigned nicknames like No Fun League. But contrary to the direction of their ‘No Fun League’ counterparts, The Ultimate Fighting Championship (UFC), a Digital Royalty (dR) client, has […]

Case Study: UFC 104 & 106 Contests

Background: Ultimate Fighting Championship (UFC) is a global mixed martial arts sports organization. Digital Royalty (dR) concepted and promoted various events leading up to UFC 104 in Los Angeles and UFC 106 in Las Vegas. Events that were scheduled leading up to UFC 104 and 106 events included twitter-centric scavenger hunts and autograph sessions with […]