A Google Game-Changer

Post by @AlanaGolob Over the past couple of years technology has continued to shape how students process information and learn about new subject matters. It’s even impacted our business model with the evolution of our online education platform, Digital Royalty University, which has allowed us to scale our content to brands and individuals around the […]

White Sox

A Powerful Collision of the Virtual and Physical Worlds

Post by: @AlanaGolob Myself and Nate Ludens were just in Chicago this past weekend for the White Sox’s annual SoxFest. My second SoxFest and Digital Royalty’s fourth to attend. During SoxFest thousands of fans get unique access to their favorite players and the entire White Sox organization through seminars, autograph sessions and so on. The […]

Providing A Unique Value Exchange Through Social

Post by @AlanaGolob We’ve always been huge advocates of finding creative ways to help our partners humanize their brands and grant unique access for fans, whether through Random Acts of Shaqiness, #RockTalk or the White Sox #SoxPhone. As the social platforms continue to evolve, their new product offerings allow brands to get creative with accessibility and […]

White Sox Social Lounge

The Fan Experience On and Off the Field

Post by @AlanaGolob Social media command centers aren’t a new concept for many brands, including Gatorade’s Mission Control Center and the American Red Cross’s Digital Command Center. A centralized location, which typically includes multiple TV monitors and listening tools, that allows brands to keep their finger on the pulse by listening louder and creating a […]

Case Study: Chicago White Sox, Tweetup

Background: The Chicago White Sox organization wanted to set up a meet-and-greet with their fans and followers before the end of the 2009 MLB season. The result was that on September 18, 2009, Cellular Field in Chicago played host to the first official White Sox tweetup. Approach: Amy Martin, Digital Royalty founder, drew from previous […]