Retailers are Stepping Up Their Social Game

Post by Alana Golob With the approaching holiday season, retailers are really stepping up their game within the social space. With more than 1 billion users on Facebook and Twitter alone, it’s imperative for retailers to innovate their approach to driving point of sales and standout in the sea of sameness. The following platforms have […]

A Royal Announcement

First they were mentors, then friends, eventually clients and now our business partners. Today we announced a unique partnership with Tony Hsieh, CEO of Zappos and Baron Davis, NBA New York Knicks point guard. (More info on the investment news in today’s Mashable article.)  My team and I couldn’t be more excited about the like-minded people […]

Personality Pays Off For Zappos

Post by @natevegas This week, our good friends across the street at Zappos didn’t just cleverly react to a podcast interview smack-down from Kanye West, they took an opportunity to spotlight their fun, helpful and – in this case – hilarious personality. If you were on a plane with no wifi all day Wednesday and […]

Day 2: South by Southwest Update

From the “Delivering Happiness” Bus, to Digital Royalty’s Sports Summit, Digital Royalty founder Amy Martin gives an update on tonight’s schedule of events at SxSW from the Social Media Clubhouse on Lake Austin.

Show Me The Social Media Money

By: Kirsten Stubbs Public relations and marketing professionals often struggle with identifying ways to monetize social media influence. If your brand or corporation hasn’t quite cracked that code, start by letting social media save you some money. At Digital Royalty, we’ve found three categories which are often the lowest hanging fruit that can show you […]