Social strategy is about navigating your way from the sea of sameness into a space of originality and influence – it’s about defining your voice and letting it be heard. With the wealth of knowledge gathered over years of community management, partnerships and social innovation, our team of renegades dip into a social toolkit of products, ad buys, and listening analytics to chart a custom course of influence and human connection. Ready to color outside the lines with us?
Social data is more than just tracking a hashtag on Twitter or monitoring engagement on Facebook. It’s about listening to the conversation, defining the topics, and understanding your audience. Social data is smart. It’s exact. And it designs a specific target for just about any conversation online. From listening software to robust sentiment monitors, our analytics tools are customized to the needs of our clients in a way that delivers powerful and valuable insight.
Social is communication, not media. Like the phone, everyone should know how to pick it up. From Twitter 101, to advanced strategy, to defining your personal brand, we’ve created short, snackable classes designed to empower our clients with social personality and presence. From in-person video demonstrations and platform training, to on-going, free edutainment online, our clients gain access to seventy years of collective social insight and turn pro in no time.